Role &amp; responsibilities:

<ul>
<li style="margin-left:0px;">Marketing Strategy &amp; Leadership: Define and execute the marketing roadmap, aligning campaigns with business objectives while mentoring high-performing teams across brand, digital, and growth functions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Brand Management &amp; Storytelling: Build and strengthen EaseMyTrip’s brand identity, positioning, and narrative across domestic and international markets.</li>
</ul>

<ul>
<li style="margin-left:0px;">Digital &amp; Performance Marketing: Lead campaigns across SEO, SEM, PPC, display, retargeting, social media, and affiliates to maximize ROI and scale customer acquisition.</li>
</ul>

<ul>
<li style="margin-left:0px;">Content &amp; Social Media: Drive impactful content strategies and influencer collaborations to enhance visibility, engagement, and customer trust.</li>
</ul>

<ul>
<li style="margin-left:0px;">Customer Insights &amp; Analytics: Leverage market research, data analytics, and segmentation to understand traveler behavior, optimize campaigns, and personalize experiences.</li>
</ul>

<ul>
<li style="margin-left:0px;">Partnerships &amp; Alliances: Build strategic partnerships with airlines, hotels, OTAs, and travel/tourism boards to strengthen brand positioning and distribution reach.</li>
</ul>

<ul>
<li style="margin-left:0px;">Product Marketing: Collaborate with product and technology teams to align marketing efforts with new feature rollouts and customer experience improvements.</li>
</ul>

<ul>
<li style="margin-left:0px;">Team Leadership: Mentor and grow a multi-disciplinary marketing team, fostering a culture of creativity, innovation, and accountability.</li>
</ul>

<ul>
<li style="margin-left:0px;">Budget &amp; ROI Management: Own the marketing budget, ensuring efficient allocation of spends and measurable impact on revenue and market share.</li>
</ul>

<ul>
<li style="margin-left:0px;">PR &amp; Communication: Represent EaseMyTrip in external forums, manage public relations, and drive corporate communications to enhance brand reputation. </li>
</ul>
Preferred candidate profile:

<ul>
<li style="margin-left:0px;">Experience: 10+ years in marketing, with at least 5 years in a senior leadership role, ideally in travel, eCommerce, or consumer internet sectors.</li>
</ul>

<ul>
<li style="margin-left:0px;">Marketing Expertise: Proven track record in brand management, digital marketing, and scaling customer acquisition in high-growth environments.</li>
</ul>

<ul>
<li style="margin-left:0px;">Digital Skills: Deep understanding of SEO, SEM, PPC, social media marketing, performance marketing, and affiliate ecosystems.</li>
</ul>

<ul>
<li style="margin-left:0px;">Data-Driven Approach: Strong ability to interpret analytics, optimize campaigns, and implement data-backed decision-making.</li>
</ul>

<ul>
<li style="margin-left:0px;">Creative Mindset: Ability to craft compelling brand stories, campaigns, and customer experiences across multiple channels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Partnership Development: Experience building alliances with global brands, tourism boards, and ecosystem partners.</li>
</ul>

<ul>
<li style="margin-left:0px;">Leadership &amp; Collaboration: Exceptional communication and leadership skills, with experience managing large, diverse teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Global Perspective: Exposure to international marketing practices and scaling brands across geographies is highly desirable.</li>
</ul>

<ul>
<li style="margin-left:0px;">Innovation Focus: Passionate about leveraging emerging marketing technologies, AI-driven personalization, and new-age media to disrupt customer engagement. </li>
</ul>

Chief Marketing Officer in New Delhi (UID-11343)

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Job Description for Chief Marketing Officer

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