Process Mapping &amp; Standardisation

<ul>
<li style="margin-left:0px;">Engage with brand marketing teams across business units to understand current marketing processes and practices.</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify overlaps, gaps, and inconsistencies across teams and document end-to-end workflows.</li>
</ul>

<ul>
<li style="margin-left:0px;">Design and formalize standardized marketing workflows to improve efficiency, consistency, and accountability.</li>
</ul>

Marketing Automation Development &amp; Implementation

<ul>
<li style="margin-left:0px;">Collaborate with IT and technology teams to custom-develop automation tools and dashboards for marketing functions.</li>
</ul>

<ul>
<li style="margin-left:0px;">Define business requirements and translate them into functional specifications for IT team / technology partners.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct user acceptance testing (UAT) and feedback loops to ensure robust delivery of tools.</li>
</ul>

<ul>
<li style="margin-left:0px;">Support brand teams in implementation, training, and onboarding for developed tools and platforms.</li>
</ul>

Data &amp; Platform Enablement

<ul>
<li style="margin-left:0px;">Coordinate with IT and external partners for phased implementation of Customer Data Platform (CDP).</li>
</ul>

<ul>
<li style="margin-left:0px;">Help marketing teams leverage CDP for expanding, cleansing, and enriching customer data pools.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive adoption and campaign setup for the Consumer Engagement Platform (CEP) across business units.</li>
</ul>

<ul>
<li style="margin-left:0px;">Support segmentation, targeting, and personalization strategies using available customer data.</li>
</ul>

Analytics, Reporting &amp; Compliance

<ul>
<li style="margin-left:0px;">Collaborate with IT to create MIS dashboards to monitor system usage, adoption levels, and campaign performance.</li>
</ul>

<ul>
<li style="margin-left:0px;">Evaluate team usage of marketing tools and platforms for compliance and standard operating procedure (SOP) adherence.</li>
</ul>

<ul>
<li style="margin-left:0px;">Periodically conduct internal audits of marketing processes to ensure adherence to defined workflows and governance.</li>
</ul>

EXPERIENCE: 

<ul>
<li style="margin-left:0px;">5–8 years in marketing operations, marketing automation, or digital marketing project management</li>
</ul>

Manager Marketing in New Delhi (UID-12301)

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Job Description for Manager Marketing

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