Key Responsibilities:

<ul>
<li>Brand Building: Conceptualize and execute integrated campaigns that build awareness, affinity, and preference for FanCode — both at a platform and property level. The role will entail planning, execution, and tracking of campaigns across sports verticals (e.g., F1, football, cricket, tennis), from brief to post-evals across ATL, BTL and Digital mediums.</li>
</ul>

<ul>
<li>Comprehensive Social Media Management: Own FanCode’s social media presence end-to-end. Drive platform growth, engagement, and impact through sharp content strategy, timely storytelling, and community-building across Instagram, X, Facebook, YouTube, and emerging channels.</li>
</ul>

<ul>
<li>Creative Development: Work with internal and external creative teams to deliver high-impact assets — across digital, social, and offline media.</li>
</ul>

<ul>
<li>Digital Media Execution: Develop and implement paid digital media campaigns (Meta, Google, YouTube, influencers, etc.) to drive measurable growth and brand impact.</li>
</ul>

<ul>
<li>Stakeholder Management: Liaise with rights owners, influencers, agencies, and internal cross-functional teams to ensure brand integrity and campaign excellence.</li>
</ul>

<ul>
<li>User Insight: Integrate user feedback, research, and analytics into brand thinking. Constantly refine the brand experience using data.</li>
</ul>

<ul>
<li>On-Ground &amp; Experiential: Assist in planning and executing FanCode’s fan engagement initiatives online and offline.</li>
</ul>

Must haves:

<ul>
<li>5-7 years of brand or marketing experience (preferably in consumer tech, sports OTT, gaming, etc.) with strong familiarity of the media landscape.</li>
</ul>

<ul>
<li>Experience with influencer marketing and creator-led amplification across platforms.</li>
</ul>

<ul>
<li>A fan-first mindset — you deeply understand how Indian sports fans think, behave, and engage.</li>
</ul>

<ul>
<li>Ability to think strategically, execute flawlessly, and manage multiple stakeholders.</li>
</ul>

<ul>
<li>Exceptional communication and presentation skills.</li>
</ul>

<ul>
<li>Comfort working in a fast-paced, dynamic environment with tight turnarounds.</li>
</ul>

<ul>
<li>Passion for sports.</li>
</ul>

Good to haves:

<ul>
<li>Exposure to working with product, UI/UX, and growth teams.</li>
</ul>

<ul>
<li>Comfort with campaign dashboards, A/B testing, and audience segmentation.</li>
</ul>

Brand Marketing Manager in Mumbai (UID-12423)

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