Responsibilities :

<ul>
<li style="margin-left:0px;">End to end campaign management (From ideation to execution, monitoring, evaluating and optimizing campaign performance to generate results)</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score and other important account metrics</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive campaign optimizations via experiments &amp; new initiatives</li>
</ul>

<ul>
<li style="margin-left:0px;">A/B testing ad formats, copies, bidding strategy, channel spend</li>
</ul>

<ul>
<li style="margin-left:0px;">mix and more</li>
</ul>

<ul>
<li style="margin-left:0px;">Campaign Analytics</li>
</ul>

<ul>
<li style="margin-left:0px;">Measure and report performances of all marketing campaigns against goals</li>
</ul>

<ul>
<li style="margin-left:0px;">Research and analyze competitor advertising strategy and tactics</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with internal teams to create landing pages and optimize the user experiences</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimize the ad copy, landing pages for better results</li>
</ul>

<ul>
<li style="margin-left:0px;">Annalise creative performance</li>
</ul>

<ul>
<li style="margin-left:0px;">Budget management</li>
</ul>

<ul>
<li style="margin-left:0px;">Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC)</li>
</ul>

<ul>
<li style="margin-left:0px;">In-depth knowledge of Google Ads/Meta Ads/ Linkedin</li>
</ul>

<ul>
<li style="margin-left:0px;">Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics</li>
</ul>

<ul>
<li style="margin-left:0px;">Analytical approach + Data</li>
</ul>

<ul>
<li style="margin-left:0px;">Driven Thought Process + Optimization mindset</li>
</ul>

<ul>
<li style="margin-left:0px;">The ability to think creatively, own things and work independently in a fast-paced environment</li>
</ul>

<ul>
<li style="margin-left:0px;">A start-up mentality with a bias to action and the ability to flex in a fast-paced environment</li>
</ul>

<ul>
<li style="margin-left:0px;">Competency in Excel and PowerPoint for analysis &amp; presentations</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent communication skills and problem-solving abilities </li>
</ul>
Previous Experience :

<ul>
<li>Experience in running large scale App Install campaigns</li>
</ul>

<ul>
<li style="margin-left:0px;">Exposure and experience to lead marketing in the Middle East, International Markets</li>
</ul>

<ul>
<li style="margin-left:0px;">SEO On-Page and Off-Page SEO optimization levers</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience with Analytics and Attribution platforms like Branch, CleverTap</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience with DSPs like DV-360, In-Mobi, Revx</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience with content platforms like Taboola, Outbrain</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience with re-marketing platforms like Criteo, Adrols</li>
</ul>

Performance Marketing Manager in Delhi (UID-9564)

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Job Description for Performance Marketing Manager

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