Key Responsibilities

Strategy &amp; Planning

<ul>
<li style="margin-left:0px;">Design and implement paid media strategies aligned to specific business goals (lead gen, traffic, brand recall, account engagement).</li>
</ul>

<ul>
<li style="margin-left:0px;">Craft ABM-led digital strategies using advanced targeting across LinkedIn and programmatic platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Leverage GenAI tools (e.g., ChatGPT, Jasper, Copy.ai) to accelerate ideation, ad copywriting, audience segmentation, and campaign insights.</li>
</ul>

Campaign Execution &amp; Optimization

<ul>
<li style="margin-left:0px;">Set up and manage campaigns on:</li>
</ul>

<ul>
<li style="margin-left:0px;">LinkedIn (ABM, Lead Gen, Retargeting)</li>
</ul>

<ul>
<li style="margin-left:0px;">Google Ads (Search, Display, YouTube, Performance Max)</li>
</ul>

<ul>
<li style="margin-left:0px;">Meta (Facebook/Instagram)</li>
</ul>

<ul>
<li style="margin-left:0px;">Programmatic platforms (DV360 or equivalent)</li>
</ul>

<ul>
<li style="margin-left:0px;">Utilize GenAI tools to test multiple creative variations, ad copies, and value propositions at scale.</li>
</ul>

ABM Campaign Focus

<ul>
<li style="margin-left:0px;">Work with internal and client stakeholders to define Target Account Lists (TALs).</li>
</ul>

<ul>
<li style="margin-left:0px;">Use IP-based targeting, matched audiences, and GenAI-generated personalization strategies to tailor content for decision-makers.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor account-level engagement and adapt content dynamically with AI-driven insights.</li>
</ul>

Performance Analytics &amp; Reporting

<ul>
<li style="margin-left:0px;">Own and report on performance metrics including CPL, CPA, ROAS, CTR, and conversion rates.</li>
</ul>

<ul>
<li style="margin-left:0px;">Use analytics tools (Google Analytics, Looker Studio, in-platform dashboards) alongside GenAI-powered summaries to deliver actionable campaign insights.</li>
</ul>

Collaboration &amp; Client Engagement

<ul>
<li style="margin-left:0px;">Coordinate with content, creative, SEO, and web development teams to ensure cross-channel alignment.</li>
</ul>

<ul>
<li style="margin-left:0px;">Present campaign strategies and performance to clients, showcasing how GenAI-driven efficiencies and insights are improving results.</li>
</ul>

Key Skills &amp; Experience

<ul>
<li style="margin-left:0px;">5-10 years of hands-on experience in managing paid campaigns across Google, LinkedIn, Meta, and Programmatic platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Deep experience in running ABM campaigns and targeting high-value enterprise accounts.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong familiarity with GenAI tools for content generation, A/B testing, and campaign ideation.</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience in both B2B and B2C funnel strategy and messaging frameworks.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proficient in Google Analytics (GA4), GTM, UTM tracking, and CRM integrations.</li>
</ul>

<ul>
<li style="margin-left:0px;">Highly analytical and capable of transforming data into insights and actions </li>
</ul>

Sr. Performance Marketing in Delhi (UID-9667)

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Job Description for Sr. Performance Marketing

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