Key Responsibilities: 

1. Performance Marketing &amp; Paid Campaign Management 

● Plan, execute, and optimize campaigns across Google Ads &amp; Meta Ads with a combined budget of ₹15–20 Lakhs per month. 

● Drive measurable improvements in CPL, CAC, ROAS, and overall lead quality. 

● Conduct A/B testing on ad copies, targeting, landing pages, and bidding strategies.

2. Creative Strategy &amp; Visual Development

● Collaborate with design teams to develop high-performing creatives using AI-enabled tools (static, video, and motion graphics). 

● Translate campaign insights into creative direction aligned with brand guidelines.

3. Stakeholder Management

● Work closely with Sales, Product, Content, and Leadership teams to align campaign goals with business objectives. 

● Present campaign performance reports and insights to internal stakeholders. 

● Manage agency partners, freelancers, or creative vendors as needed.

4. Customer Acquisition &amp; Lead Funnel Management

● Own the full acquisition funnel—from top-of-funnel reach to qualified lead conversion. 

● Analyze funnel drop-offs and optimize landing pages, lead flows, and nurturing journeys. 

● Collaborate with CRM teams to improve lead scoring, routing, and nurturing workflows.

5. B2B SaaS Focus

● Develop and run targeted campaigns tailored to B2B buyers, decision-makers, industries, and user personas.
 
● Build segmented campaigns to support product launches, demos, trials, and events.

6. Website &amp; Analytics Ownership

● Monitor website performance and user behavior using Google Analytics, heatmaps, and other analytics tools. 

● Track and report on conversion metrics, attribution models, and source-wise acquisition insights. 

● Recommend landing page optimizations and funnel improvements based on data. 

Qualifications and Skills: 

● 1–4 years of hands-on experience in performance marketing for B2B SaaS or digital-first businesses. 

● Proven track record managing Google &amp; Meta budgets of ₹15–20L/month. 

● Strong understanding of acquisition funnels, landing page optimization, and conversion metrics. 

● Proficiency in Google Analytics (GA4), Tag Manager, CRM workflows, and attribution tools. 

● Strong communication and stakeholder management skills.

Performance Marketing Speciali in Bengaluru (UID-14255)

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Job Description for Performance Marketing Speciali

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