Key Responsibilities:

● Articulate brand positioning, update/ revamp brand books for each of the brands under the parent company house of brands.

● Help in shaping the brand’s vision &amp; proposition and communicate the same to the outside world via effective channel mix.

● Set up process/ machinery for generating and understanding consumer insights on an ongoing basis.

● Lead a team of core brand marketing folks to ensure effective thinking and brand work.

● Work closely with in house creative/ external agencies to develop a cool, fresh creative idea pipeline and execute it effectively across relevant channels.

● Establish a new brand campaign playbook and set up an effective process for measuring brand performance and impact.

● Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

● Agency/ partner management and effective celeb management and engagement.

● Working with the team to organize events, ongoing in center &amp; market activation.

Brand Manager in Bengaluru (UID-8861)

Job Description

Job Details

Skills Required for Brand Manager

Job Description for Brand Manager

Explore More Opportunities