Role &amp; responsibilities:

Brand Strategy &amp; Narrative

-- Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.

-- Drive consistent and impactful storytelling across all consumer touchpoints.

Campaign championing

-- Lead the team in executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.

-- Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.

-- Spearhead new brand launches, including positioning, go-to-market strategy, and communication rollouts.

Brand Properties &amp; Content Development

-- Develop brand-owned properties, activations, and consumer engagement programs that enhance brand recall.

-- Oversee the creation of compelling content for digital, social media, and offline channels.

Collaborate with creative, media, and content partners to produce high-quality brand assets.

Research, Insights &amp; Campaign Intelligence

-- Leverage consumer research, competitive analysis, and market trends to refine brand strategies.

-- Use campaign intelligence to optimize messaging, media spends, and engagement strategies.

-- Develop innovative approaches to reach and influence the target audience effectively. 
Performance Measurement &amp; ROI Optimization

-- Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.

-- Optimize marketing investments across different media and regions based on performance insights.

-- Present campaign reviews and strategic recommendations to senior stakeholders. 
Team Leadership &amp; Collaboration

-- Manage, mentor, and develop a team of three Assistant Brand Managers, ensuring strategic alignment and executional excellence.

-- Foster cross-functional collaboration with sales, product, and digital teams to drive business impact. 
Preferred candidate profile:

<ul>
<li style="margin-left:0px;">8-12 years of experience in brand management and communications, preferably in FMCD (Fast Moving Consumer Durables).</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in 360-degree campaign planning and execution across ATL, BTL, retail, and digital media.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of brand storytelling, content strategy, and consumer engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Flair for languages with native proficiency in Telugu, Tamil, or Kannada preferred.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical skills with experience in ROI calculation, campaign tracking, and data-driven decision-making.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proficiency in Excel.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven experience in leading teams and collaborating with senior stakeholders.</li>
</ul>

<ul>
<li style="margin-left:0px;">Open to travel within India</li>
</ul>

Sr Brand Marketing Manager in Ahmedabad (UID-10752)

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Job Description for Sr Brand Marketing Manager

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