Role &amp; responsibilities:

Brand Strategy &amp; Narrative

<ul>
<li style="margin-left:0px;">Develop and implement a 365-day, 360-degree brand communication strategy that seamlessly integrates across retail, digital, mass media, and experiential marketing.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive consistent and impactful storytelling across all consumer touchpoints.</li>
</ul>

Campaign championing

<ul>
<li style="margin-left:0px;">Lead the team in executing high-impact campaign communication across stores, catchment areas, and mass media while ensuring brand consistency by means of new media, new activations platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure regional efficiencies by adapting campaigns for local relevance and consumer engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Spearhead new brand launches, including positioning, go-to-market strategy, and communication rollouts.</li>
</ul>

Brand Properties &amp; Content Development

<ul>
<li style="margin-left:0px;">Develop brand-owned properties, activations, and consumer engagement programs that enhance brand recall.</li>
</ul>

<ul>
<li style="margin-left:0px;">Oversee the creation of compelling content for digital, social media, and offline channels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with creative, media, and content partners to produce high-quality brand assets.</li>
</ul>

Research, Insights &amp; Campaign Intelligence

<ul>
<li style="margin-left:0px;">Leverage consumer research, competitive analysis, and market trends to refine brand strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Use campaign intelligence to optimize messaging, media spends, and engagement strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop innovative approaches to reach and influence the target audience effectively. </li>
</ul>
Performance Measurement &amp; ROI Optimization

<ul>
<li style="margin-left:0px;">Set clear KPIs for brand campaigns and ensure rigorous ROI tracking and analysis.</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimize marketing investments across different media and regions based on performance insights.</li>
</ul>

<ul>
<li style="margin-left:0px;">Present campaign reviews and strategic recommendations to senior stakeholders. </li>
</ul>
Team Leadership &amp; Collaboration

<ul>
<li style="margin-left:0px;">Manage, mentor, and develop a team of three Assistant Brand Managers, ensuring strategic alignment and executional excellence.</li>
</ul>

<ul>
<li style="margin-left:0px;">Foster cross-functional collaboration with sales, product, and digital teams to drive business impact. </li>
</ul>
Preferred candidate profile:

<ul>
<li style="margin-left:0px;">8-12 years of experience in brand management and communications, preferably in FMCD (Fast Moving Consumer Durables).</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in 360-degree campaign planning and execution across ATL, BTL, retail, and digital media.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of brand storytelling, content strategy, and consumer engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Flair for languages with native proficiency in Telugu, Tamil, or Kannada preferred.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical skills with experience in ROI calculation, campaign tracking, and data-driven decision-making.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proficiency in Excel.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven experience in leading teams and collaborating with senior stakeholders.</li>
</ul>

<ul>
<li style="margin-left:0px;">Open to travel within India</li>
</ul>

Brand Marketing Manager in Ahmedabad (UID-9223)

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Job Description for Brand Marketing Manager

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