Key Responsibilities

Client Onboarding &amp; Growth

<ul>
<li style="margin-left:1.6rem;">Onboard performance advertisers across verticals such as E-commerce, Fintech, Gaming, EdTech, and Apps</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understand advertiser KPIs including CPA, ROAS, LTV, and funnel metrics</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Set up campaigns aligned to performance goals and scalability benchmarks</li>
</ul>

Client Servicing &amp; Optimization

<ul>
<li style="margin-left:1.6rem;">Monitor daily campaign performance and proactively optimize for scale and efficiency</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Work closely with AdOps and analytics teams on tracking, attribution, and postbacks</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Identify underperforming funnels and recommend creative, targeting, or bid changes</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Maintain strong client retention through performance delivery</li>
</ul>

Revenue &amp; Scale

<ul>
<li style="margin-left:1.6rem;">Achieve revenue through volume scaling and long-term advertiser retention</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Upsell high-performing traffic sources, premium placements, and exclusive inventory</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build predictable revenue pipelines through repeat performance budgets</li>
</ul>

Performance Advertising Expertise

<ul>
<li>Sell and manage CPC, CPA, CPI, and hybrid performance models</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understand attribution tools, fraud prevention, and conversion tracking</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Stay updated with performance trends, privacy regulations, and tracking limitations</li>
</ul>

Key KPIs

<ul>
<li style="margin-left:1.6rem;">CPA/ROAS improvement</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Advertiser retention &amp; budget scale</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monthly revenue from performance campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Conversion volume &amp; quality score</li>
</ul>

Required Skills &amp; Qualifications

<ul>
<li style="margin-left:1.6rem;">Strong understanding of performance marketing and digital funnels</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Hands-on experience with performance KPIs and optimization</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to analyze large datasets and make quick decisions</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Comfortable working in fast-paced, number-driven environments </li>
</ul>

Performance Marketing in Delhi (UID-14972)

Job Description

Job Details

Skills Required for Performance Marketing

Job Description for Performance Marketing

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