What You'll Be Doing:

<ul>
<li>Holistic SEO Strategy: Develop and implement end-to-end SEO strategies covering on-page, off-page, and technical aspects to maximize organic rankings and visibility.</li>
</ul>

<ul>
<li>Keyword &amp; Competitor Mastery: Conduct deep keyword research and competitor analysis to uncover high-impact opportunities and outrank rivals.</li>
</ul>

<ul>
<li>Content &amp; On-Page Optimization: Optimize website content, landing pages, and product descriptions, collaborating closely with content and marketing teams to create high-ranking, engaging material.</li>
</ul>

<ul>
<li>Technical SEO Leadership: Manage comprehensive website audits, structured data implementation, page speed optimization, crawl error resolution, and coordinate with developers for seamless enhancements.</li>
</ul>

<ul>
<li>Advanced Link Building: Plan and execute white-hat link-building strategies (guest posts, digital PR, outreach, partnerships) to significantly boost domain authority.</li>
</ul>

<ul>
<li>Performance Analytics &amp; AI Leverage: Continuously monitor SEO performance using GA4, GSC, SEMrush, Ahrefs, and leverage AI-based tools and strategies to optimize content, targeting, and efficiency.</li>
</ul>

<ul>
<li>Algorithm Adaptation: Stay rigorously updated with the latest SEO trends, Google algorithm updates (SGE, RankBrain, BERT, Helpful Content), and industry best practices to future-proof our strategies.</li>
</ul>

What We're Looking For:

<ul>
<li>3-4 years of hands-on SEO experience, with a strong preference for e-commerce or D2C brands.</li>
</ul>

<ul>
<li>In-depth expertise across on-page, off-page, and technical SEO.</li>
</ul>

<ul>
<li>Proven track record of significantly improving organic rankings and driving traffic growth.</li>
</ul>

<ul>
<li>Strong experience with SEO tools: GA4, GSC, SEMrush, Ahrefs, Screaming Frog, BuzzStream, or similar.</li>
</ul>

<ul>
<li>Demonstrated ability to earn high-quality backlinks from authoritative websites.</li>
</ul>

<ul>
<li>Understanding of HTML, CSS, and how they impact SEO; experience with Shopify preferred.</li>
</ul>

<ul>
<li>Familiarity with leveraging AI for SEO, programmatic SEO, and AI-assisted content scaling.</li>
</ul>

<ul>
<li>Strong analytical skills to interpret data, generate reports, and provide actionable insights.</li>
</ul>

<ul>
<li>Excellent written and verbal communication skills for outreach, collaboration, and reporting.</li>
</ul>

<ul>
<li>Bachelor’s Degree (Mandatory).</li>
</ul>

Senior SEO Specialist in Gurugram (UID-10232)

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Job Description for Senior SEO Specialist

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