Roles and Responsibilities: 
1. Leveraging digital for Marketing:

<ul>
<li style="margin-left:0px;">Combining brand strategy, digital tools, marketing technology, and offline channels to help grow the business and meet company goals.</li>
</ul>

<ul>
<li style="margin-left:0px;">Manage marketing campaigns powered by advanced martech solutions to increase revenue.</li>
</ul>

<ul>
<li style="margin-left:0px;">Design and execute the go-to-market strategy for offerings, leveraging digital channels to accelerate adoption, boost engagement across channels and strengthen brand positioning.</li>
</ul>

<ul>
<li>Develop comprehensive marketing strategies aligned with organisational goals and target audience preferences.</li>
</ul>

<ul>
<li style="margin-left:0px;">Plan and manage email campaigns to ensure smart targeting and increased outreach. </li>
</ul>
2. Social Media Engagement and Campaigning:

<ul>
<li style="margin-left:0px;">Adept with social media platforms for understanding trends and ideating on new social media campaigns, to enhance engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive social media engagement and community growth through interactive campaigns, and strategic audience targeting.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor social media channels for trends, conversations, and opportunities to participate in relevant discussions and amplify brand messaging. </li>
</ul>
3. Campaign Conceptualisation and Coordination:

<ul>
<li style="margin-left:0px;">Lead cross-functional teams in the development and execution of integrated marketing campaigns, including branding initiatives, product launches, events, etc.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor campaign performance metrics, such as reach, engagement, and conversion rates, and optimise strategies for maximum impact and ROI.</li>
</ul>

<ul>
<li style="margin-left:0px;">Manage relationships with cross-functional teams/ leaders and collaborate closely with C-suite to embed marketing as a strategic growth driver and deliver transformative, enterprise-wide impact. </li>
</ul>
4. Adaptability in High-Pressure Environments:

<ul>
<li style="margin-left:0px;">Thrive in dynamic and fast-paced environments, managing multiple projects simultaneously while maintaining attention to detail and meeting tight deadlines.</li>
</ul>

<ul>
<li style="margin-left:0px;">Remain agile and flexible in responding to evolving business priorities, industry trends, and customer feedback.</li>
</ul>

<ul>
<li style="margin-left:0px;">Demonstrate resilience and composure under pressure, problem-solving effectively and maintaining a positive attitude in challenging situations. </li>
</ul>
5. Project Management

<ul>
<li style="margin-left:0px;">Hands-on in leading projects with business teams from an overall marketing perspective.</li>
</ul>

<ul>
<li style="margin-left:0px;">Ability to manage and execute end-to-end campaigns independently with business, corporate and leadership teams aligning stakeholders, executing programmes, etc. </li>
</ul>

Qualifications

<ul>
<li style="margin-left:0px;">Masters degree in Marketing, Communications, Brand Management, Business, or a related field. </li>
<li style="margin-left:0px;">Minimum 10–11 years of relevant experience in integrated marketing, digital communications, brand management, or related domains. </li>
<li style="margin-left:0px;">Strong understanding of martech platforms, data-driven marketing, and digital strategy execution. </li>
<li style="margin-left:0px;">Proven experience in managing end-to-end marketing campaigns across digital and offline channels. </li>
<li style="margin-left:0px;">Demonstrated ability to work with senior stakeholders and lead cross-functional initiatives. </li>
<li style="margin-left:0px;">Excellent written and verbal communication skills, with a strong strategic and creative outlook. </li>
</ul>

Marketing Specialist in Mumbai (UID-13737)

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Job Description for Marketing Specialist

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