Requirements

Scope of work

A. Social Media Growth Strategy

• Develop and execute a social media strategy focused on organic growth, engagement, and community building.

• Use AI tools to identify trends, optimize content, and maximize reach without relying on paid campaigns.

• Define KPIs for organic growth, including follower growth, engagement rates, and referral traffic.

B. SEO Strategy &amp; Execution

• Conduct keyword research to identify opportunities for organic search growth.

• Optimize website content, blog posts, and landing pages for target keywords.

• Collaborate with the content team to create SEO-friendly content (e.g., blogs, guides, and tutorials) that aligns with user intent.

• Monitor and improve technical SEO elements, such as site speed, mobile-friendliness, and crawlability.

• Build and manage backlink strategies to improve domain authority

C. Analytics &amp; Reporting

• Track and analyze social media performance using AI analytics tools (e.g., Hootsuite, Sprout Social, or proprietary AI tools).

• Provide weekly &amp; monthly reports on social media growth, engagement, and ROI.

• Adjust strategies based on data insights to continuously improve performance.

D. Platform Management

• Manage and grow the company’s presence on key platforms, including but not limited to:

o Instagram

o Twitter (X)

o Facebook

o LinkedIn

o TikTok

o YouTube

o Medium

o Pseudo Instagram Handle

o CEO’s Social Media

D. Content Creation &amp; Management

• Collaborate with the content and design teams to create engaging, platform-specific content (e.g., videos, graphics, reels, stories, and posts).

• Ensure all content is optimized for SEO and aligns with the brand’s voice and messaging.

• Repurpose high-performing content across platforms to maximize reach.

E. Community Engagement

• Actively engage with followers, respond to comments, and foster a sense of community around the brand.

• Monitor and manage online conversations related to the brand, including addressing customer inquiries and feedback.

• Identify and collaborate with influencers, athletes, and gaming communities to amplify reach organically.

F. Analytics &amp; Reporting

• Track and analyze social media and SEO performance using AI analytics tools (e.g., Google Analytics, SEMrush, or proprietary AI tools).

• Provide monthly reports on organic growth, engagement, and user journey metrics.

• Adjust strategies based on data insights to continuously improve performance.

G. Collaboration

• Work closely with the marketing, product, and AI teams to align social media efforts with product launches, events, and campaigns.

• Provide input on how AI-driven features can be showcased on social media to attract and engage users.

Social Media Manager in Thoraipakkam (UID-10787)

Job Description

Job Details

Skills Required for Social Media Manager

Job Description for Social Media Manager

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