Key Responsibilities:

Strategy Development:

<ul>
<li>Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.</li>
</ul>

<ul>
<li>Conduct keyword research to identify high-potential keywords and phrases.</li>
</ul>

<ul>
<li>Analyze competitors and industry trends to inform SEO strategy.</li>
</ul>

On-Page Optimization:

<ul>
<li>Optimize website content, meta tags, headers, and URLs for target keywords.</li>
</ul>

<ul>
<li>Ensure website structure and navigation are SEO-friendly.</li>
</ul>

<ul>
<li>Implement and monitor on-page SEO improvements.</li>
</ul>

Technical SEO:

<ul>
<li>Conduct technical SEO audits and identify areas for improvement.</li>
</ul>

<ul>
<li>Collaborate with web developers to ensure SEO best practices are implemented on the website.</li>
</ul>

<ul>
<li>Monitor and resolve issues related to website indexing, crawlability, and site speed.</li>
</ul>

Content Strategy:

<ul>
<li>Work closely with content creators to develop SEO-optimized content.</li>
</ul>

<ul>
<li>Provide guidelines and recommendations for content optimization.</li>
</ul>

<ul>
<li>Ensure content is aligned with SEO strategies and objectives.</li>
</ul>

Link Building:

<ul>
<li>Develop and execute effective link-building strategies.</li>
</ul>

<ul>
<li>Identify and engage with relevant industry influencers and websites for backlink opportunities.</li>
</ul>

<ul>
<li>Monitor and analyze backlink profiles to ensure quality and relevance.</li>
</ul>

Performance Analysis:

<ul>
<li>Use SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs) to track and report on SEO performance.</li>
</ul>

<ul>
<li>Analyze data to measure the effectiveness of SEO strategies and campaigns.</li>
</ul>

<ul>
<li>Provide regular reports and insights to stakeholders.</li>
</ul>

Stay Updated:

<ul>
<li>Stay informed about the latest SEO trends, algorithm updates, and best practices.</li>
</ul>

<ul>
<li>Continuously test and refine SEO strategies based on industry developments.</li>
</ul>

Qualifications:

<ul>
<li>Bachelor's degree in Marketing, Business, IT, or a related field.</li>
</ul>

<ul>
<li>Minimum of 5 years of experience in SEO with a proven track record of successful SEO campaigns.</li>
</ul>

<ul>
<li>Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.</li>
</ul>

<ul>
<li>Strong understanding of search engine algorithms and ranking factors.</li>
</ul>

<ul>
<li>Excellent analytical, organizational, and project management skills.</li>
</ul>

<ul>
<li>Strong written and verbal communication skills.</li>
</ul>

<ul>
<li>Ability to work independently and as part of a team.</li>
</ul>

<ul>
<li>Experience with HTML, CSS, and JavaScript is a plus.</li>
</ul>

What We Offer:

<ul>
<li>Competitive salary and benefits package.</li>
</ul>

<ul>
<li>Opportunity to work with a talented and passionate team.</li>
</ul>

<ul>
<li>Professional development and growth opportunities.</li>
</ul>

<ul>
<li>Flexible working hours and remote work options.</li>
</ul>

SEO Specialist in Gurugram (UID-11275)

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Job Description for SEO Specialist

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