Job Responsibilities :

SEO &amp; Website Management 
<ul>
<li style="margin-left:0px;">Improve organic traffic, search engine rankings, and visibility of Apeejay Education</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with teams to design landing pages, microsites, and blogs optimized for user experience.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor analytics (Google Analytics, Search Console, SEMrush, etc.) to guide improvements. </li>
</ul>
Digital Marketing Campaigns 
<ul>
<li style="margin-left:0px;">Plan, execute and manage, paid Digital Marketing Campaigns (Google Ads, Meta Ads, Etc) for student acquisition.</li>
</ul>

<ul>
<li style="margin-left:0px;">Monitor and Optimize and campaigns (CPC, CTR, CPA and lead quality) across targeted</li>
</ul>

<ul>
<li style="margin-left:0px;">Identify trends and insights to optimize spend and performance</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct A/B testing and conversion experiments to improve lead generation</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with internal teams to create and optimize landing pages on WordPress</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate closely with marketing, admissions, IT and creative team to ensure seamless campaign execution, lead management and creative asset development </li>
</ul>
Social Media &amp; Content 
<ul>
<li style="margin-left:0px;">Create and schedule engaging digital content, including reels, events, for academic program</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive parent, student, and community engagement through innovative campaigns. </li>
</ul>
Analytics &amp; Reporting 
<ul>
<li style="margin-left:0px;">Track ROI and KPIs of campaigns and report performance to management.</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct trend analysis and recommend digital strategies to achieve enrollment targets.</li>
</ul>

<ul>
<li>Manage budgets effectively based on campaign performance insights. </li>
</ul>
Innovation &amp; Collaboration 
<ul>
<li style="margin-left:0px;">Explore and adopt new-age marketing tools including Generative AI to enhance efficiency.</li>
</ul>

<ul>
<li>Collaborate with Principals, Admissions Teams, and Academic Heads to ensure campaigns support institutional objectives.</li>
</ul>

Job Knowledge (Prerequisites)

<ul>
<li style="margin-left:0px;">Deep expertise in SEO, SEM, performance marketing, and paid media platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong command of analytics tools, marketing automation, and CRM integrations.</li>
</ul>

<ul>
<li style="margin-left:0px;">Solid understanding of digital transformation and AI-driven marketing.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven leadership in driving large-scale digital growth initiatives</li>
</ul>

Skills and Competencies Required:

<ul>
<li style="margin-left:0px;">Strategic thinking with strong execution capability.</li>
</ul>

<ul>
<li style="margin-left:0px;">Data-driven decision-making and analytical mindset.</li>
</ul>

<ul>
<li style="margin-left:0px;">Leadership and stakeholder management skills.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of education sector marketing dynamics (K12 / Higher Education) </li>
</ul>

Digital Marketing in New Delhi (UID-15024)

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Skills Required for Digital Marketing

Job Description for Digital Marketing

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