Key Responsibilities

<ul>
<li>Digital Campaign Management - Plan, execute, and optimize digital marketing campaigns across various channels such as social media, email, display advertising, and search engine marketing (SEM).</li>
</ul>

<ul>
<li>SEO and SEM - Conduct keyword research and analysis to enhance search engine optimization (SEO) efforts. Also, manage and optimize pay-per-click (PPC) campaigns to increase website visibility and drive targeted traffic.</li>
</ul>

<ul>
<li>Social Media Marketing - Develop and implement social media strategies to increase brand presence and engagement.</li>
</ul>

<ul>
<li>Google Ads and Facebook Ads - Create and manage Google Ads &amp; Facebook Ads campaigns, ensuring effective use of budget and targeting strategies.</li>
</ul>

<ul>
<li>Anaytics and Reporting - Utilize analytics tools to track and analyze key performance indicators (KPIs) for digital marketing campaigns. Prepare regular reports on campaign performance, providing insights and recommendations for optimization.</li>
</ul>

<ul>
<li>Stay Updated on Industry Trends - Stay abreast of industry trends, emerging technologies, and best practices in digital marketing.</li>
</ul>

What are we looking for

Basic Qualifications:

<ul>
<li>1+ years of Proven experience in digital marketing with a focus on campaign management and optimization.</li>
</ul>

<ul>
<li>Bachelor's degree in Marketing, Communications, or a related field.</li>
</ul>

<ul>
<li>Familiarity with Google Ads, Facebook Ads, SEO, SEM, social media platforms.</li>
</ul>

<ul>
<li>Strong analytical skills with the ability to interpret data and draw actionable insights.</li>
</ul>

<ul>
<li>Proficiency in digital marketing tools and analytics platforms.</li>
</ul>

<ul>
<li>Ability to work collaboratively in a fast-paced, team-oriented environment.</li>
</ul>

Preferred Qualifications:

<ul>
<li>Expertise with SEO tools such as Searchlight, Ahrefs, Semrush, Google Search Console, ScreamingFrog, Google Analytics, etc.</li>
</ul>

<ul>
<li>Excellent written and verbal communication skills.</li>
</ul>

<ul>
<li>Experience in marketing team with an edtech startup is a plus.</li>
</ul>

Digital Marketing Specialist in Raipur (UID-12451)

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Job Description for Digital Marketing Specialist

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