<ul>
<li style="margin-left:1.6rem;">Develop, establish and maintain marketing &amp; branding strategies to meet organizational objectives</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monitor corporate branding initiatives across various projects to deliver quality corporate brand image consistently</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Responsible for managing the demand generation marketing portfolio, including but not limited to SEO/SEM, Social Media Marketing, AdWords management, Content Marketing, Campaign Management, Email Marketing, and Marketing analytics - from strategy to execution</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Conceptualize and execute revenue-generating marketing programs to achieve lead targets, using suitable methods: Events, Website, Social Media Marketing, Ad campaigns, SEO, Email, Blogs, Paid PPC, Inside Sales Campaign etc.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with other departments to create innovative content creation ideas</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Conduct market research and devise strategies based on the research and help understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Liaise with internal teams from various departments to obtain briefs and requirements for new launches &amp; other business updates and, execute the initiatives and ensure timely closure</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Co-ordinating with the marketing team and departments for creating video and marketing collaterals </li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Manage creative production of online and offline marketing assets, graphic design, video production, and web development, from the initial concept to the finished product and execution</li>
</ul>

Qualification &amp; Skills: -

<ul>
<li style="margin-left:1.6rem;">MBA from a tier 1 institute with preferably bachelors degree in marketing, Journalism, Communications, or a related field</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proven working experience (8+ years) in digital marketing/Advertising platforms and in delivering marketing solutions, particularly within the Life Sciences Industry</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment and optimization</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience in working with middle to senior management levels within existing organization / client organizations</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience in working with Agencies or working in a Marketing agency for Life Sciences Clients</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong understanding of marketing, advertising technologies (with hands on) and ability to apply technology know-how to better how our clients reach out to their customers</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should be good with using Analytics tools to measure the performance of digital marketing activity and ROI.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proficient in marketing automation and social media marketing tools/platforms</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A proven track record of creating and implementing successful marketing and sales</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">campaigns for major cultural activities, including all marketing mix elements </li>
</ul>

Marketing Manager in New Delhi (UID-10407)

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Job Description for Marketing Manager

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