Roles &amp; Responsibilities:

<ul>
<li style="margin-left:0px;">Lead end-to-end brand and content strategy for enterprise-level clients across sectors</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive the strategic vision for marketing campaigns—from insight generation to execution oversight.</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop data-backed personas, content frameworks, and go-to-market strategies tailored to each client's objectives.</li>
</ul>

<ul>
<li style="margin-left:0px;">Collaborate with creative, digital, performance, and media teams to ensure cohesive campaign integration.</li>
</ul>

<ul>
<li style="margin-left:0px;">Work closely with client stakeholders to understand business objectives and translate them into impactful marketing programs.</li>
</ul>

<ul>
<li style="margin-left:0px;">Leverage marketing tech platforms and tools to drive scale, personalization, &amp; measurable outcomes</li>
</ul>

<ul>
<li style="margin-left:0px;">Contribute to pitch development and business growth through consultative engagement.</li>
</ul>

<ul>
<li style="margin-left:0px;">Stay ahead of market trends, competitive insights, &amp; new technologies including social commerce, Gen AI, etc.</li>
</ul>

<ul>
<li style="margin-left:0px;">Drive strategic partnerships, vendor relationships, and ecosystem collaborations</li>
</ul>

<ul>
<li style="margin-left:0px;">Build, lead, and grow high-performing teams and long-term capabilities</li>
</ul>

Professional &amp; Technical Skills:

<ul>
<li style="margin-left:0px;">Skilled in developing brand positioning, messaging architecture, &amp; integrated campaign strategies.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong understanding of content marketing ecosystems (owned, earned, and paid media).</li>
</ul>

<ul>
<li style="margin-left:0px;">Skilled in customer journey mapping, content lifecycle planning, and editorial governance.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical mindset &amp; proficiency in using analytics tools and analyzing performance data to refine marketing tactics</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong storytelling, presentation, and communication skills</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience working with senior, high-impact marketing teams and seasoned client stakeholders</li>
</ul>

<ul>
<li style="margin-left:0px;">Experience working in or with digital-first and agile environments</li>
</ul>

<ul>
<li style="margin-left:0px;">Exposure to AI-driven marketing, GenAI-based content, or intelligent campaign optimization</li>
</ul>

<ul>
<li style="margin-left:0px;">Believes in the power of brands </li>
</ul>

Sr Brand Marketing Manager in Mumbai (UID-15710)

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Job Description for Sr Brand Marketing Manager

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