Profile Description

• Create, test, and review highly engaging, responsive Email/Cloud page layouts

• Dynamic and/or personalized module insertions based on Customer Data

• Establish best practices for the SFMC operations and provide reporting and metrics related to all activity within SFMC

• Leverage Journey Builder to deliver multi-touch communications

• Build automations that sync reports from Salesforce to Marketing cloud

• Leverage marketing technology to automate campaigns where possible while applying customization and personalization

• Creation of region/business unit specific dynamic content blocks for common components such as headers/footers/sign-offs

• Accurate scheduling of mass email sends by ensuring contacts are mapped to respective tool fields and maintaining an up-to-date contact list

• Execute A/B testing for emails and multi variate testing for landing pages to increase lead generation

• Provide training and documentation for new and existing users.

• Collaborate effectively with key internal stakeholders

• Should willing to learn and should ready to work with team.

Education 

<ul>
<li>B Com/MBA (Finance)</li>
</ul>

Job Description 

<ul>
<li>3-5 years of experience in Investments domain</li>
</ul>

<ul>
<li>Knowledge of investment management products</li>
</ul>

<ul>
<li>Knowledge of IM marketing materials</li>
</ul>

<ul>
<li>Knowledge of designing</li>
</ul>

<ul>
<li>Strong understanding and proper usage of investment-related terminology in written and verbal communication in English</li>
</ul>

<ul>
<li>Strong working knowledge of MS Office, Salesforce Marketing Cloud, Drupal etc will be preferred • Ability to multitask, manage multiple priorities and work in a rapidly changing and dynamic environment, ensuring standards and deadlines are met and keeping others informed and up to date</li>
</ul>

<ul>
<li>Networking skills should have the ability to build their professional network and client base, so they should be excellent relationship-builders and feel comfortable with networking to stay informed about industry trends</li>
</ul>

<ul>
<li>Excellent Attention to detail, and giving extreme importance to timelines and deliverables</li>
</ul>

<ul>
<li>Strong analytical, organizational, and time management abilities.</li>
</ul>

<ul>
<li>Excellent oral and written communication skills</li>
</ul>

<ul>
<li>Should be flexible to work in night shifts and must extend when business required</li>
</ul>

Digital Marketing Management

Job Details & Overview

Skills Required for Digital Marketing Management

Job Description for Digital Marketing Management