Key Responsibilities

<ul>
<li style="margin-left:1.6rem;">Develop and implement a content strategy for the digital marketing YouTube channel</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Research, script, and produce YouTube videos covering a wide range of digital marketing topics, including SEO, social media marketing, email marketing, content marketing, and PPC</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Optimize videos for YouTube SEO to increase visibility and engagement</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Regularly analyze channel metrics and viewer engagement to inform content strategy and improve performance</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with the marketing team to ensure alignment with Physics Wallah’s overall digital strategy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Stay updated with trends in digital marketing and YouTube content creation to keep content fresh and relevant</li>
</ul>

Key Performance Indicators (KPI)

<ul>
<li style="margin-left:1.6rem;">Growth in subscriber count and video views on the Digital Marketing YouTube channel</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Increased audience engagement, including likes, comments, and shares</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Improved video retention rates and watch time</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Successful execution of a consistent upload schedule</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Enhanced channel visibility through effective YouTube SEO practices</li>
</ul>

Requirements

<ul>
<li style="margin-left:1.6rem;">4–8 years of experience in digital marketing and content creation, with a focus on YouTube</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proven track record of growing a YouTube channel and boosting engagement</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Expertise in YouTube SEO, analytics, and monetization strategies</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong skills in video scripting and production</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent organizational and project management skills</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Passion for digital marketing and the evolving landscape of online education </li>
</ul>