Key Responsibilities

Driving Sales and Customer Service

<ul>
<li style="text-align:start;">Driving and ensuring to meet or exceed the sales plan of the respective territory monthly/ quarterly and annually</li>
</ul>

<ul>
<li style="text-align:start;">Driving and focusing on providing the customer services thereby increasing the Net Promoter Score (NPS) for the store</li>
</ul>

<ul>
<li style="text-align:start;">Drive culture of high sales performance expectations, i.e. SALES Leadership</li>
</ul>

<ul>
<li style="text-align:start;">Motivates and inspires field team to drive for results.</li>
</ul>

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<li style="text-align:start;">Review financial performance at regional level to identify improvement opportunities.</li>
</ul>

<ul>
<li style="text-align:start;">Serve as critical strategy planning link between Corporate and the field organization.</li>
</ul>

<ul>
<li style="text-align:start;">Translate corporate goals including financial returns, sales growth and market share, into business plans.</li>
</ul>

<ul>
<li style="text-align:start;">Assess field capability and establish performance priorities at group level.</li>
</ul>

Manpower Planning &amp; People Development

<ul>
<li style="text-align:start;">Working with the HR team and the Store Manager in ensuring staffing levels are adequate to effectively operate the store</li>
</ul>

<ul>
<li style="text-align:start;">Direct responsibility for professional development of Lenskart Associates</li>
</ul>

<ul>
<li style="text-align:start;">Assess and prioritize advanced management skill gaps including those related to design and implementation of business plans, forecasts, financial analysis, associate development and communication.</li>
</ul>

<ul>
<li style="text-align:start;">Conduct two-way, formal and informal performance evaluations of Lenskart Associates which review professional development needs and accomplishments as well as overall achievement of management objectives</li>
</ul>

<ul>
<li style="text-align:start;">Responsible for establishing a culture that embraces diversity and maximizes the learnings from a diverse team.</li>
</ul>

<ul>
<li style="text-align:start;">Overall responsibility for associate development</li>
</ul>

Managing P&amp;L of the Assigned Stores

<ul>
<li style="text-align:start;">Responsible for managing and maintaining territory and store budgets to ensure profitability at store as well as territory level</li>
</ul>

<ul>
<li style="text-align:start;">Managing the top and bottom line effectively of the assigned territory and stores</li>
</ul>

<ul>
<li style="text-align:start;">Responsible for reducing shrinkage</li>
</ul>

<ul>
<li style="text-align:start;">Managing the productivity of the staff</li>
</ul>

<ul>
<li style="text-align:start;">Using cost effective methods to ensure productivity of the respective territory</li>
</ul>

Managing and Maintaining High Standards of Retail Operations

Regular Store Visits to:

<ul>
<li style="margin-left:0px;">Audit stores</li>
</ul>

<ul>
<li style="margin-left:0px;">Coaching the Store Managers</li>
</ul>

<ul>
<li style="margin-left:0px;">Motivate staff through sales discussions</li>
</ul>

<ul>
<li style="margin-left:0px;">Check VM, stock availability</li>
</ul>

<ul>
<li style="margin-left:0px;">Check store hygiene, grooming</li>
</ul>

<ul>
<li style="margin-left:0px;">Assess discipline levels in store opening times, staff attendance, process adherence etc.</li>
</ul>

Analyze data before Store Visits

<ul>
<li style="margin-left:0px;">Monitoring Sales through data.</li>
</ul>

<ul>
<li style="margin-left:0px;">Assessing the productivity and achievements of the stores</li>
</ul>

<ul>
<li style="margin-left:0px;">Store Staffing levels.</li>
</ul>

<ul>
<li style="margin-left:0px;">Product flow, supply, demand and shrinkage.</li>
</ul>

<ul>
<li style="margin-left:0px;">NPS and MC scores</li>
</ul>

<ul>
<li style="margin-left:0px;">Reviewing measures to achieve performance targets</li>
</ul>

Bridge communication between Management and floor

<ul>
<li style="margin-left:0px;">Recommending changes to ZM/BH basis visits.</li>
</ul>

<ul>
<li style="margin-left:0px;">Ensure Timely reporting of Data when needed.</li>
</ul>

<ul>
<li style="margin-left:0px;">Implementing and enforcing company regulations</li>
</ul>

<ul>
<li style="margin-left:0px;">Implement process change</li>
</ul>

<ul>
<li style="margin-left:0px;">Attending conferences, events and meetings at regional as well as corporate level to enhance knowledge and skill sets</li>
</ul>

Inventory Management

<ul>
<li style="text-align:start;">Ensures availability of required merchandise and services at each of the assigned stores</li>
</ul>

<ul>
<li style="text-align:start;">Ensuring that inventory levels are well balanced and making key decisions about inventory control at each of the assigned stores</li>
</ul>

<ul>
<li style="text-align:start;">Ensuring physical verification of inventory on regular intervals is being conducted at each of the assigned stores</li>
</ul>

<ul>
<li style="text-align:start;">Ensuring the staff at store level has basic understanding of POS System to ensure transactions are properly and effectively processed</li>
</ul>

<ul>
<li style="text-align:start;">Ensuring necessary quality checks for the new products is being conducted in a timely manner</li>
</ul>

<ul>
<li style="text-align:start;">Responsible for reducing shrinkage at store level</li>
</ul>

<ul>
<li style="text-align:start;">Working very closely with various departments in the organization till the product reaches the customer and ensuring the best customer experience to the Lenskart Customer</li>
</ul>

Area Operations Manager

Job Details & Overview

Skills Required for Area Operations Manager

Job Description for Area Operations Manager