Responsibilities:

<ul>
<li style="margin-left:0px;">Develop and implement paid and organic campaign strategies that align with business objectives and goals</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct market research and analyze data to identify trends and opportunities for campaign optimization</li>
</ul>

<ul>
<li style="margin-left:0px;">Create and manage campaigns on Google Ads, Facebook Ads, YouTube Ads, and other relevant platforms</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct keyword research, write ad copy, and design ad creative to maximize ad performance</li>
</ul>

<ul>
<li style="margin-left:0px;">Optimize campaigns for maximum ROI by monitoring and adjusting bids, targeting, and other campaign settings</li>
</ul>

<ul>
<li style="margin-left:0px;">Continuously analyze campaign performance and provide regular reports and insights to stakeholders</li>
</ul>

<ul>
<li style="margin-left:0px;">Work with cross-functional teams to ensure campaigns are integrated with other marketing efforts and aligned with brand messaging</li>
</ul>

<ul>
<li style="margin-left:0px;">Stay up-to-date with industry trends, new ad formats, and emerging platforms to identify new opportunities for campaign success.</li>
</ul>

Job Requirements:

<ul>
<li style="margin-left:0px;">Bachelor's degree in Marketing, Advertising, Business, or a related field.</li>
</ul>

<ul>
<li style="margin-left:0px;">At least 5-8 years of experience in digital marketing, preferably in a B2B environment with SaaS prodcuts</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven track record in managing and optimizing paid campaigns on Google Ads, Facebook Ads, YouTube Ads, and other platforms.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong analytical skills and experience using analytics tools such as Google Analytics.</li>
</ul>

<ul>
<li style="margin-left:0px;">Excellent communication and collaboration skills to work effectively with cross-functional teams.</li>
</ul>

<ul>
<li style="margin-left:0px;">Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.</li>
</ul>

<ul>
<li style="margin-left:0px;">Strong project management skills and attention to detail.</li>
</ul>

<ul>
<li style="margin-left:0px;">Knowledge of marketing automation tools such as Marketo, Hubspot, or Pardot is a plus.</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven track record of delivering positive ROI from paid campaigns</li>
</ul>

Digital Marketing Manager

Job Details & Overview

Skills Required for Digital Marketing Manager

Job Description for Digital Marketing Manager