As part of this you will:

<ul>
<li style="margin-left:0px;">Own the marketing relationship with the corresponding marketing leadership of InMobi partner brands</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop and implement a holistic marketing strategy targeting brands, agencies and app developers in partnership with the marketing team of InMobi partner brands</li>
</ul>

<ul>
<li style="margin-left:0px;">Create targeted go-to-market plans for partner brands based on relative market priorities and business needs</li>
</ul>

<ul>
<li style="margin-left:0px;">Build brand awareness and thought leadership for respective partner brands</li>
</ul>

You will drive content thought leadership for the target audience in the market. You will:

<ul>
<li style="margin-left:0px;">Develop high-quality, region-specific content (whitepapers, research reports, case studies)</li>
</ul>

<ul>
<li style="margin-left:0px;">Produce region-specific market insights and technology trend analyses</li>
</ul>

<ul>
<li style="margin-left:0px;">Partner with partner s marketing team to create technical and strategic content that demonstrates their innovation and market leadership</li>
</ul>

You will drive event partnership marketing. In this role you will

<ul>
<li style="margin-left:0px;">Lead participation in key industry events (AdTech conferences, digital marketing summits)</li>
</ul>

<ul>
<li style="margin-left:0px;">Develop speaking opportunities and panel discussions</li>
</ul>

<ul>
<li style="margin-left:0px;">Build strategic marketing partnerships with key industry players</li>
</ul>

You will partner with central digital marketing to drive demand for partner s platform offerings. You will

<ul>
<li style="margin-left:0px;">Design and execute integrated marketing campaigns - paid and organic - to drive lead generation for advertising solutions</li>
</ul>

<ul>
<li style="margin-left:0px;">Create targeted content and campaigns to meet marketing objectives</li>
</ul>

<ul>
<li style="margin-left:0px;">Create personalized nurture tracks for different customer segments</li>
</ul>

<ul>
<li style="margin-left:0px;">Establish and track key marketing performance indicators (MQLs, SQLs, conversion rates)</li>
</ul>

<ul>
<li style="margin-left:0px;">Conduct regular market research and competitive analysis</li>
</ul>

<ul>
<li style="margin-left:0px;">Use data-driven insights to continuously refine marketing strategy</li>
</ul>

Who you are:

<ul>
<li style="margin-left:0px;">8 -10 years of marketing experience in AdTech, MarTech, or digital advertising</li>
</ul>

<ul>
<li style="margin-left:0px;">Proven track record of marketing leadership, managing diverse teams and markets</li>
</ul>

<ul>
<li style="margin-left:0px;">Deep understanding of digital advertising, programmatic ecosystems and digital marketing platforms</li>
</ul>

<ul>
<li style="margin-left:0px;">Expertise in B2B marketing strategies specifically marketing to brands, agencies, and app developers</li>
</ul>

<ul>
<li style="margin-left:0px;">Cross-cultural communication skills, with strong presentation and storytelling abilities</li>
</ul>

<ul>
<li style="margin-left:0px;">Entrepreneurial mindset and ability to work in a fast-paced, global environment</li>
</ul>

<ul>
<li style="margin-left:0px;">MBA or equivalent advanced degree; technical or business degree in marketing, communications, or related field</li>
</ul>

Marketing Head

Job Details & Overview

Skills Required for Marketing Head

Job Description for Marketing Head