Key Responsibilities:

1.Social Media Strategy:

<ul>
<li style="margin-left:1.6rem;">Assist in developing and executing social media strategies aligned with business goals.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Identify and analyse target audience preferences to optimize content and engagement.</li>
</ul>

2.Content Creation:

<ul>
<li style="margin-left:1.6rem;">Create, curate, and schedule engaging and high-quality content (carousel, text, images, videos, and stories) across platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Collaborate with the design and content teams to produce visually appealing and on-brand materials.</li>
</ul>

3.Community Management:

<ul>
<li style="margin-left:1.6rem;">Monitor social media channels for mentions, comments, and messages.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Respond promptly to customer inquiries and feedback to maintain a positive brand image.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Foster community engagement through interactive posts, polls, and discussions.</li>
</ul>

4.Analytics and Reporting:

<ul>
<li style="margin-left:1.6rem;">Track and analyze social media performance metrics (e.g., reach, engagement, conversion rates).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Generate monthly performance reports and provide actionable insights for improvement.</li>
</ul>

5.Campaign Management:

<ul>
<li style="margin-left:1.6rem;">Plan and execute paid/organic social media campaigns, ensuring optimal ROI.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Monitor ad performance and adjust strategies as needed.</li>
</ul>

6.Trend Monitoring:

<ul>
<li style="margin-left:1.6rem;">Stay updated on the latest social media trends, tools, and best practices.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Propose innovative ideas and strategies to stay ahead of competitors.</li>
</ul>

7.Collaboration:

<ul>
<li style="margin-left:1.6rem;">Work with cross-functional teams (e.g., Product, marketing, PR, sales) to align social media efforts with broader marketing campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Coordinate and take interviews with influencers/personalities and guests to amplify reach.</li>
</ul>

Qualifications and Skills:

<ul>
<li style="margin-left:1.6rem;">Bachelor’s degree in Marketing, Communications, or a related field.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">1-5 years of experience in social media management or a similar role.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Proficiency in social media platforms and tools.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience with social media advertising platforms (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads).</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong copywriting and editing skills with a keen eye for detail.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Basic graphic design skills (e.g., Canva, Adobe Photoshop) are a plus.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Analytical mindset with the ability to interpret data and derive actionable insights.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent organizational and multitasking skills.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Creative, proactive, and adaptable to a fast-paced environment. </li>
</ul>
Key Competencies:

<ul>
<li style="margin-left:1.6rem;">Creativity and innovation in content creation and following the trend.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strong interpersonal and communication skills along with hosting different personalities. </li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ability to handle pressure and meet tight deadlines along with maintaining creativeness.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A passion for social media and staying updated with digital trends.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Well aware about the service/product and end-user. </li>
</ul>

Social Media Marketing

Job Details & Overview

Skills Required for Social Media Marketing

Job Description for Social Media Marketing