<ins>Roles and Responsibilities</ins>

<ul>
<li style="margin-left:1.6rem;">Coordinating with business for strategizing the growth of the company from digital marketing perspective</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">End to End ownership of email marketing strategy. Planning, creation, execution, tracking, reporting of email marketing campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create email marketing campaigns to promote products or services.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Build custom email templates and execute responsive email campaigns for clients and internal marketing initiatives.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure marketing message is conveyed clearly and delivered properly to prospects.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure messages are sent in proper form and template.</li>
</ul>

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<li style="margin-left:1.6rem;">Proofread emails for clarity, grammar, and spelling.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Develop a personalization strategy.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Include specific graphics, incentives, and detailed descriptions.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Review messages for brevity.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Ensure messages are mobile-friendly.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Create database of emails for lead generation.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Follow up on interested respondents.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Purge non-deliverable email addresses and opt-outs.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Include persuasive 'call-to-actions' in advertisements and promotions.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Track and analyze direct and interactive marketing campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Use statistical analysis and reports to create campaigns.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Coordinate and monitor the maintenance, integrity, and security of several databases.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Plan email personalization to deepest level to maximize client Lifetime Value, experience and engagement frequency.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Design, build and maintain clients’ social media presence and implement a posting strategy</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Understand different client cohorts (new vs. repeat, broken down by source, locations, profiles, sectors, etc. ) and behavior across platforms</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Assist in the creation and implementation of comprehensive email campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Develop and maintain a consistent look and feel for email communications</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Develop promotional content and materials for email campaigns</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Review and analyze email data</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Assist in the development of reports from data analysis</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Maintaining the social media handles with regular posts, Instagram, Facebook, and LinkedIn</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Strategize and executing online marketing strategies and Google AdWords, Social Media Marketing, SEO and other SEM campaigns for Lead Generation and executing them</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Measure and report performance of all digital marketing campaigns and assess against goals </li>
</ul>
<ins>Desired Qualifications</ins>

<ul>
<li style="margin-left:1.6rem;">Bachelor’s degree in communications, marketing, journalism, or a related field.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Excellent writing and proofreading skills.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Experience using CRM.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Should be familiar with MailChimp, Active Campaign, Pardot or other email marketing channels. Knowledge of HTML is also mandatory.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Good communication and negotiation skills. Having fluency in both written and spoken English language is a must </li>
</ul>
<ins>Preferred Experience</ins>

<ul>
<li>3-5 years in handling Email Marketing, SEM and SMM at any reputed brand in India. A startup experience would be preferred </li>
</ul>

Email Marketing Specialist

Job Details & Overview

Skills Required for Email Marketing Specialist

Job Description for Email Marketing Specialist