Key Responsibilities:

<ul>
<li style="margin-left:1.6rem;">Marketing Strategy Development: Prepare and manage the marketing calendar in alignment with monthly, quarterly, and annual business plans.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Brand Management: Develop and execute brand management and customer interaction strategies to drive transaction growth.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Campaign Execution: Ideate, plan, and implement innovative marketing campaigns across ATL (Above The Line), BTL (Below The Line), and digital channels to increase footfall in KFC restaurants.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Budget Management: Monitor marketing budgets, optimize spending for maximum impact, and manage vendor relationships in coordination with the finance team.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">New Store Launches: Plan and strategize comprehensive marketing approaches for new store openings, covering pre-launch buzz, launch events, and post-launch sustenance.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Competitive Analysis: Track competitor activities and collaborate with central marketing and regional sales teams to plan tactical marketing interventions.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Product Launches: Develop marketing strategies for new product introductions within the region.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">Corporate Sales Management: Oversee corporate sales initiatives and explore opportunities for third-party channel sales, including delivery services and live counters at events. </li>
</ul>
Desired Qualifications:

<ul>
<li style="margin-left:1.6rem;">Preferably MBA with a specialization in Marketing.</li>
</ul>

<ul>
<li style="margin-left:1.6rem;">A minimum of 3 years of experience in retail marketing. </li>
</ul>

Marketing Specialist

Job Details & Overview

Skills Required for Marketing Specialist

Job Description for Marketing Specialist