1. Upstream Marketing:

<ul>
<li style="margin-left:0px;">Market Insights: Lead in-depth market analysis to identify trends, unmet needs, and competitive landscape in the orthopedic large joint sector.</li>
</ul>

<ul>
<li style="margin-left:0px;">Product Development: Collaborate with R&amp;D teams to guide new product development and enhancements, ensuring alignment with market demands and clinical needs.</li>
</ul>

<ul>
<li style="margin-left:0px;">Portfolio Strategy: Define and execute product strategies, including pricing models, positioning, and value propositions based on clinical and economic evidence.</li>
</ul>

2. Downstream Marketing:

<ul>
<li style="margin-left:0px;">Market Launches: Develop and execute comprehensive launch plans for new products, ensuring cross-functional alignment.</li>
</ul>

<ul>
<li style="margin-left:0px;">Marketing Collateral: Oversee the creation of engaging and impactful content, including product catalogs, brochures, presentations, and training materials.</li>
</ul>

<ul>
<li style="margin-left:0px;">Marketing Communication: Craft and deliver compelling messaging across all channels to build brand equity and drive sales.</li>
</ul>

3. Digital Marketing:

<ul>
<li style="margin-left:0px;">Strategy Execution: Implement digital campaigns, including website management, SEO/SEM, social media, and email marketing, to enhance brand visibility and lead generation.</li>
</ul>

<ul>
<li style="margin-left:0px;">Content Marketing: Develop and manage content such as blogs, webinars, and case studies to engage healthcare professionals and decision-makers.</li>
</ul>

<ul>
<li style="margin-left:0px;">Performance Optimization: Utilize analytics tools to measure and optimize campaign performance, ensuring ROI-driven strategies.</li>
</ul>

4. Medico-Marketing and Medical Education Programs:

<ul>
<li style="margin-left:0px;">Program Design: Create and manage medical education initiatives to ensure the safe and effective use of knee and hip implants, targeting surgeons, allied healthcare professionals, and clinical staff.</li>
</ul>

<ul>
<li style="margin-left:0px;">Clinical Engagement: Collaborate with Key Opinion Leaders (KOLs) to develop clinical support materials, training workshops, and case study repositories.</li>
</ul>

<ul>
<li style="margin-left:0px;">Compliance: Ensure all medical marketing content and educational programs adhere to relevant regulatory and compliance standards.</li>
</ul>

5. Clinical Program Design:

<ul>
<li style="margin-left:0px;">Design and oversee clinical programs to generate robust evidence supporting product safety, efficacy, and performance.</li>
</ul>

<ul>
<li>Coordinate with internal and external clinical teams to gather data for regulatory submissions, marketing purposes, and scientific publications.</li>
</ul>

6. Team Leadership:

<ul>
<li style="margin-left:0px;">Build and lead a high-performing marketing team, fostering collaboration and innovation.</li>
</ul>

<ul>
<li style="margin-left:0px;">Provide mentorship and professional development opportunities for team members.</li>
</ul>

7. Stakeholder Collaboration:

<ul>
<li style="margin-left:0px;">Work closely with sales, operations, regulatory, and clinical teams to align marketing strategies with corporate goals.</li>
</ul>

Marketing Leader

Job Details & Overview

Skills Required for Marketing Leader

Job Description for Marketing Leader